Ginger Krumm
Seattle, WA | ginger@kru2m.com | linkedin.com/in/gingerkrumm | @gingerkrumm
Education
Polimoda Ente per le Arti applicate alla Moda e al Costume | Florence, Italy
Undergraduate Fashion Design Management | Sep 2021 – Jun 2024
● Coursework: Design, Prototyping, Pattern Making, Brand Management, Graphic Design, Leather Technology, Textile Sciences, Print Development, Marketing, Global Merchandising, Trend Analysis, Cost Management, Fashion Sustainability
● Honors: Class Representative, Chanel Métier D’arts Masterclass and Fashion Show
● Academic Grade: 3.7/4.0
Professional Experience
Third Culture Coffee | Bellevue, WA
Barista, Shift Lead | Jul 2022 – Present
● Directed daily operations and high-volume service at an award-winning café, maintaining quality under pressure through strong collaborative skills and meticulous attention to detail working with specialty coffee and artisanal ingredients.
● Designed and introduced unique seasonal beverages: taking care to develop feedback-based recipes that generate engagement.
Ascend Hospitality Group | Seattle, WA
Customer Experience Associate | Jul 2021 – Sep 2023
● Delivered engaging customer service and commitment to excellence through impeccable presentation and stewardship, building relationships with regulars and connecting with visitors to create a welcoming and luxurious dining experience.
● Managed floor operations and service flow, streamlining performance as recognized through guest feedback and internal accolades.
REI Co-Op | Bellevue, WA
Service Advisor | Dec 2020 – Sep 2021
● Provided qualified problem diagnoses and expert repair services for various bicycles, skis, snowboards, and roof racks, ensuring precise and specialized treatment with technical mechanical proficiency.
● Collaborated with and delegated to the shop team as the point of contact between the customers and the technicians, enhancing workflow efficiency and emphasizing clear communication explaining complex repairs.
Action Sports Specialist and Visual Merchandiser | Oct 2019 – Sep 2021
● Leveraged technical expertise and data recall to provide informed recommendations, ensuring customers were geared to their needs, equipping incredibly diverse individuals to safely experience the outdoors.
● Excelled in customer outfitting and salesmanship, consistently meeting and exceeding sales targets through personalized service and passionate product knowledge, leading to rapid promotion opportunity as Service Advisor in the Bike and Ski Shop.
● Appointed as the Visual Lead for the Action Sports Department: worked with the Store Visual Merchandiser to create and set up compelling product displays, analyzing current trends and intimately understanding the REI customer persona.
Crystal Mountain Ski & Ride School | Greenwater, WA
Snowboard Instructor | Oct 2019 – Mar 2020
● Led group and private sessions of snowboarding lessons for students of all skill levels and age ranges, utilizing problem solving, resourceful thinking, and remaining flexible through challenging situations, insuring rewarding educational experiences.
● Honed technical abilities through innovative training techniques and interpersonal skills, providing constructive feedback and encouraging growth while maintaining safety and enjoyment.
Creative & Extracurricular Pursuits
FILA Collaborative Project | Florence, Italy
With Torsten Hochstetter, Global Head of Design | Oct 2023 – Jun 2024
● Developed a design brief for FILA, fusing fashion and sport to create an innovative collection for recreational mountaineers.
● Emphasized the emotional aspect of the sport, using design details to tell a story, technical details to maximize functionality, and cutting-edge materials and technologies to push the boundaries of the sport into the future.
CHANEL Métiers D’arts Masterclass | Florence, Italy
With Bruno Pavlovsky, President of Fashion | Jun 2021
● Selected to attend Masterclass and Fashion Show presenting the CHANEL Métiers d'Arts collection, showcasing traditional savior-faire and modern design developed inside the atelier’s Le 19M campus by world-class artisans and masters.
ESMOD Paris Cours D’Été | Paris, France
Fashion Design | Jul 2019
● Attended a comprehensive fashion design short course, focused on concept creation and design development, improving sketching and illustration techniques, and enhancing storytelling abilities that drive cohesive fashion collections.
Skills & Interests
● Languages: Fluent in Russian, functionally proficient in Italian and French
● Skills: Adobe Creative Suite: (Photoshop, Illustrator, InDesign, Lightroom), Microsoft Office Suite, Google Applications, Procreate Digital Art, Stitching, Knitting, Crocheting, Pattern Making, Tech Packs, BOMs, Illustration, Embroidery
● Interests: Snowboarding, Hiking, Mountain Biking, Water Sports, Literature, Music Theory, Culinary Arts, Art & Fashion History